Ministry directs e-commerce to remove Bournvita from 'health drink' category

• Ministry of Commerce and Industry directs e-commerce platforms to remove Bournvita  from "health drink" category
• Decision follows NCPCR's findings on the absence of a defined "health drink" under FSS Act 2006
• Notification also includes removal of drinks and beverage from health drinks category

The Ministry of Commerce and Industry directs e-commerce platforms to remove products like Bournvita and similar drinks from the category of "health drink" in their stores. This move follows the findings of the National Commission for Protection of Child Rights (NCPCR), which highlighted the absence of a specific definition for "health drink" under the FSS Act 2006 and its rules and regulations as per FSSAI and Mondelez India.

The ministry's notification issued on April 10 stated, "The National Commission for Protection of Child Rights (NCPCR), after its inquiry, concluded that there is no 'health drink' defined under FSS Act 2006, rules, and regulations submitted by FSSAI and Mondelez India Food Pvt Ltd."

"In light of the above, all ecommerce companies/portals are hereby advised to remove drinks and beverages, including Bournvita, from the category of health drinks on their platforms," it further directed.